Foreignway | November 25, 2020 | 0 Comments

PIA Joins Hashoo Group to Promote Tourism in Pakistan

PIA joins the Hashoo Group to promote Tourism in Pakistan. Destinations of the World (DOTW) also known as Hashoo Group entered into a strategic coalition for the promotion of tourism and enhancement of business in Pakistan.

The partnership has discounts for:

  • Chauffer drove Pick and Drop service
  • Tour packages
  • Car service
  • Wedding Packages
  • Unitization of products
  • Air transportation
  • Loyalty cards redemption

CEO PIA, Air Marshal on the occasion verbally expressed that the joint venture; in compliance with the vision of Prime Minister of Pakistan is expected to promote Domestic Tourism. Unity between two large travel stakeholders will be improved by this step along with to promote tourism in Pakistan. He verbally expressed that through this partnership we intend to provide accommodation, luxury, comfort, and affordable domestic tourism and event management functions in Pakistan for locals as well as people who come from abroad with intention of traveling to beautiful places of Pakistan. CEO PIA verbalized that PIA and Hashoo Group are natural partners contributing together to amend the landscape of travel and tourism in Pakistan, causing promotion of domestic tourism.

MoU Signed to Promote Tourism in Pakistan

According to the MoU, stay packages and fix departure packages and air transportation would initially be offered for

  • Gwadar and Bhurban
  • Muzaffarabad and Malam Jabba
  • Malam Jabba
  • Skardu and Gilgit
  • Chitral and Shandur Polo Festival
  • Bahawalpur, Multan and Mohenjo-Daro

Ground services will be provided for PIA passengers by Destinations of the World (DOTW) and Hashoo. Thirty (30) high-end sales points will be established within Hashoo Group’s Hotels by PIA as 24/7 support service for purchasing of tickets, re-issuing, collection of payments and all related services which are being provided by PIA offices would be displayed on the website of PIA.

Counter discounts to the allegiance card / Privilege holders of Hahsoo Group Hotels will be offered by PIA. Special discounts on hotel booking and restaurants will be offered to PIA passengers and Allegiance cardholders. Both organizations have orchestrated to work collectively to develop packages with airfare discounts. It is complimented with Hashoo’s ground cognate accommodations (DOTW) Destinations of the World, which will help to promote tourism in Pakistan.

The new products would be launched as “PIA Holidays’ generated by ‘Destination of the World’. “PIA Holidays” powered by “Destination of the World”. For the customers, newly generated Holiday products will be jointly launched by PIA and DOTW in cooperation with a leading commercial bank to make these products attractive, accessible, and affordable with another benefit of holiday loans as well as redemption of Credit Card points.

The Joint package will include packages for Sikh by allowing them to visit their religious sites, it will also include packages for destination weddings. Complete Holiday packages on DOTW / PIA System will be available to be booked by travel agents and will be jointly promoted.

  • Federal Minister for Aviation
  • Chief Operating Officer PIA
  • Chief Commercial Officer PIA,
  • Chief Operating Officer Hashoo Group
  • General Manager Destinations of the World
  • Head of Corporate Communications
  • Senior officials of PIA
  • Senior Hashoo Group officials

Along with leading Trade partners and tourism fraternity were attending the signing ceremony. Hopefully, all of these efforts will helpful to promote tourism in Pakistan.


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